You agree to release and to indemnify, defend and hold harmless Hilo and its parents, subsidiaries, affiliates and agencies, as well as the officers, directors, employees, shareholders and representatives of any of the foregoing entities, from and against any and all losses, liabilities, expenses, damages, costs (including attorneys’ fees and court costs) or claims or actions of any kind whatsoever arising or resulting from your use of the Services, your violation of any provision of this User Agreement, and any of your acts or omissions that implicate publicity rights, defamation or invasion of privacy. Hilo reserves the right, at its own expense, to assume exclusive defense and control of any matter otherwise subject to indemnification by you and, in such case, you agree to cooperate with Hilo in the defense of such matter.